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Video Marketing Trends

Unveiling the Real Cost of Custom Brand Videos & Video Marketing ROI

Discover the true cost of custom brand videos and explore how to effectively measure your video marketing ROI. A must-read for marketers!

Unveiling the Veil: The Full Story on the Cost of Custom Brand Videos

At first glance, you might balk at the cost of custom brand videos. After all, your smartphone has a camera, right? Why not just put together a quick, do-it-yourself video before hitting the hay? However, just like you wouldn’t hire your cousin who loves to doodle for your company’s branding and logo design, same goes for your video marketing strategy. You want and need professionals, and professionals tend to cost money. But is it worth it? Absolutely. Let me tell you why.

A few years ago, a client got in touch, keen on creating a brand video for their new product launch. Like many other companies, they were pretty stunned when they learnt about our pricing. Instead, they chose to create an in-house video with their marketing team. The result? A poorly received video, and a product launch that, let’s just say, could have gone a lot better.

The Real Cost Details

It’s not just about pointing a camera and hitting record. A high-quality brand video demands a complete creative process, from inception to post-production. This process, labour intensive and requiring specialized skills, is what you’re investing in. The primary factors that affect the cost of producing a custom video include project complexity, duration, talent, equipment, location, and post-production editing.

The Price of High-Quality Production

For a top-quality 3-minute brand video, you could be looking at anywhere from $5,000 to $25,000, and this cost could even reach $50,000 for more complex projects. Now, I know those numbers seem high, but I can assure you, they are realistic. For that price point, you’re getting a comprehensive creative team, quality production equipment, professional editing, and more.

Keep in mind, the price scales with the complexity of the project. You wouldn’t expect a meticulously designed 3D animation to cost the same as a simple talking heads video. When a company approaches us with a tight budget, we always find a solution; be it simplifying the concept, using less resource-intensive techniques, or even looking into cost-effective alternatives.

Justifying the Investment: Understanding Video Marketing ROI

What is Video Marketing ROI?

Return on Investment (ROI) is a measure that evaluates the efficacy of an investment, and in our case, the investment is high-quality, custom video content. Video marketing ROI gives you the quantitative evidence you need to understand the true value of your investment.

The Impact of Quality Content

Last year, I had a client who finally decided to go all in on a custom brand video – an about-face from their previous misgivings about cost. The company, now a close partner, reported double the engagement on their brand video compared to their previous self-made efforts. Best part? The video paid for itself within four months, all thanks to increased conversions and sales. That’s the power of a compelling brand video.

A Strong Case for Custom Videos

Video marketing is no longer a luxury, but a necessity for a comprehensive marketing strategy. According to a report by HubSpot, 54% of consumers want to see more video content from brands they support. And the Social Media Examiner found that 80% of marketers claim that videos have directly helped increase sales.

Maximizing Your Video Marketing ROI

Investing in high-quality custom videos is just the first step. Ensuring that your content reaches your target audience requires a robust video marketing strategy. A key component of this is making your content discoverable through Search Engine Optimization (SEO), and sharing it across your numerous online platforms.

In Conclusion…

To summarize it all, the cost of custom brand videos is certainly not nominal, but the return on investment makes it an attractive and profitable venture. A professional video will engage your audience, tell your brand’s story, and most importantly – drive sales.

Take a moment to envision this: A video that perfectly captures your brand essence — a video that resonates with your audience and compels them to action. That’s the value of a custom brand video. And that’s what we’re all about at ThinkEnvy.

Let’s create great content together. Visit us at https://www.thinkenvy.com and let’s start turning your visions into reality. Trust us — it’s a worthwhile investment.

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