There’s no doubt about it, YouTube is a huge platform to get noticed, as long as your video has the right elements. With billions of views every day, YouTube is one of the most popular sites on the web, so you’ll want to make the most of it and make sure your business has a presence. Only Facebook and Google have more hits per day, so treat your approach to YouTube in the same way people are already using the site. If you can redirect a tiny percentage of viewers to your business, you’ll find yourself making plenty of sales.
You might have noticed that when you search on Google, you get video results from YouTube on the first page. This is because a video can go a long way in improving SEO, or Search Engine Optimization. A website that links to video content (part of a larger process of connected sites known as “backlinking”) gives a site more authority in the eyes of Google, so even if you plan on sticking with traditional SEO, videos can make a great addition to your plan for success.
YouTube videos have the benefit of letting you repurpose marketing content to reach a wider audience. If you’ve created a video for a meeting, and it can tell the public something about your work, then consider uploading it to YouTube.
Finally, YouTube videos let your audience to do your advertising for you! If you can capture the attention of one interested customer, then they will share your video with other people who may be interested in your business. As this process repeats itself, you’ll find that you have a stream of customers coming to you who saw a friend share your video on social media. As effective as traditional advertising can be, social media is just as beneficial, and is more organic and, best of all, free.
There are many ways a YouTube video can increase your business’ profile. It’s a simple step, but the benefits can be great, and get people talking about your business.