When you’ve got a brand new product to unleash, it’s only natural to want to show it off. Many startups turn to videos. With this being such a wide method of marketing, it’s something you should definitely consider if you’re part of a startup. But, that advice comes with a warning – do not start on your video until you have the product formed.

Given how important a new video might seem to startups, many make the mistake of focusing on their presentation, rather than the product. This is the wrong way to go about things. A video is certainly an essential part of a marketing campaign, but that doesn’t mean you should jump in the deep end.

Before you start planning your video, you need to be able to explain what your product does, and why it can help people. If you aren’t able to do this, then it might be time to go back to the drawing board for some fine tuning. You’ll want your video to really sell your product, and it can’t do this if you haven’t identified your product’s niche. A well-made video will only be as strong as the product, and in such a crowded marketplace, the product itself has to do a lot of the talking, as people become savvier to marketing techniques.

Your video should be the first step in a marketing campaign if you want to ensure your product gets off the ground. There’s no more important value in marketing than consistency, so you’ll want to have some idea of the other methods of marketing. Examples of this might include flyers, posters, or online ads. Working from the ground up this way, you can ensure people will be able to recognize your company and product across different areas, and that will help build brand recognition.

A video is a vital part of the whole selling process, but it can only work if there is a clear, strong product behind it. Don’t make any definite movements towards the video until the product itself is ready.

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