Promoting a startup business can be tough. Aside from establishing a brand, you need to explain what you offer and what sets you apart from the rest. Since most people have a short attention span, having an explainer video will help.
Why Explainer Videos Work
Business videos are concise and to the point. They are 1 to 3-minute videos that introduce you and explain what you offer in an entertaining manner. Although explainer videos usually include a call to action, it is not an ad. It’s an intro made to get customers interested in your business, to learn more and convert.
Product demo videos for startups boost conversions. A survey revealed that over 90% of customers think that video is useful when making decisions.
As a startup, people don’t know who you are. By making an explainer video, you can provide them with a glimpse of your company and culture. Explainer videos simplify complex topics. It will explain the key points of your new offers and tell customers what they can get from it. You can make your customers take an inside look at your product that they may not otherwise see. The video makes it easier for them to understand what you are offering.
Creating Explainer Videos
If you want to create videos, make sure that it’s customer-focused. Show what sets your company apart from the rest and don’t forget to include a call to action. Tell them what you want them to do after watching the video and make it easy for them to respond.