Whiteboard and animated explainer videos are known as one of the best forms of marketing. When looking into startup videos, these are the types that marketing “gurus” tell you to use. What they don’t tell you is how to use them. There are actually many people who hate animated and whiteboard explainer videos.
When you want to create an effective video, you need to make sure you do it right. Here are the reasons people hate these types of business explainer videos.
They’re Like All the Rest
Everyone is using whiteboard animation in their videos. At one point, having a video was effective and made you stand out. Now you are like all the rest. You need to find a new way to stand out from the crowd. That means using, maybe, a live-action video instead. People don’t want something like all the others. They get bored and will find someone else.
There’s Too Much Information
People don’t want a lot to remember. Trying to cram a whole explanation for your product or service into one video is not going to do your stats any good. Your audience will click away and find someone else who can help. Too much info makes it hard to remember something.
The best thing you can do is break your video down. Keep them short, sweet, and to the point.
Make sure yours stands out with a unique take and avoid adding way too much information. Capture the attention and become memorable for all the right reasons.