There’s no better way of getting a message across than with a video. It lets you get to the point right away, demonstrating your product or service in action. Instead of doing all the talking yourself and risking slipping up, you can show off what your startup or product does in one shiny package that can help grab people’s attention.

With so many startups popping up, it can be difficult to put into words why you are different from the rest. A video does that, explaining what you are about. Having a brand identity is key to success in today’s world and a video is a great way of getting that identity off to a strong start. From the get-go, you are building your business not just around the product or service you offer, but around an idea of what you stand for. This kudos can make all the difference in those first few months, so it’s a tool you’ll want to consider exploiting.

An effective video can save you plenty of hassle when it comes to preparing for meetings. Instead of stressing over your script, you can let your video do the talking. It shows that your startup is a professional and reputable business that is deserving of investors’ money since you have taken the trouble to create a product video. For anyone who needs to add extra oomph to their presentations, a video could be the solution you’ve been looking for.

Finally, an explainer video can be put to multiple uses. Not only can you use it to pitch to investors, but, as we mentioned in a previous post, you can post it to YouTube to reach out to potential customers. Since the video will have been created with the purpose of telling people what you do, it’s a no-brainer to put that to use for marketing purposes. Not only do you help raise the money you need to get off the ground, but you’ll save a bundle on advertising in the long run.

There are plenty of reasons why you should have an explainer video for your startup. By putting it to good use, you can make an amazing first impression on customers and investors.

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