When you have a new product launch, particularly if you are a startup and this is your first product, then you’ll want to announce it with a great ad campaign. But it would be a mistake to try and go alone. Do you have the time and connections needed to create and launch a campaign yourself? You might turn to a professional ad agency, who will be able to take care of everything. However, in recent years, another option has arisen that could end up saving you money; going to the creative agencies themselves.
When it comes to creative ad campaigns, ad agencies usually only do part of the work. While they will be responsible for synchronizing the campaign as a whole, they will normally subcontract a creative agency to do the actual work. By cutting out the middle man, you will be able to save money, as you will only be paying for the actual work, not for the ad agency to take a commission as well. As more and more people start to take this approach, creative agencies are catching up with ad agencies in popularity, and it won’t be long before they overtake their traditional competitors.
You shouldn’t underestimate the marketing know-how that creative agencies possess. While their job might have to do with producing the goods, they need a deep level of knowledge of the entire marketing process to come up with a video or media campaign that will connect with buyers. Their career has been built on selling products to people, and as a result, they can bring to your project everything that an ad agency could, at a fraction of the cost.
It makes sense to take your business straight to a creative agency, instead of doing business through a third party. As well as saving money, you’ll be able to collaborate with them directly, to come up with an ad campaign that suits the brand you are trying to create around your product. Don’t leave your startup locked in the past, try the new and better way of doing things, and see the difference it can make.