Explainer videos aren’t only created with characters. Before they come to life, explainer video productions include making a solid story. But, what’s the key to writing a solid and fascinating explainer video script?
1. Every Hollywood script follows a similar basic structure, so why can’t your video follow it too? This structure predicates on three acts: a starting, a middle and the conclusion:
Act 1. “What”: The very first thing your script ought to justify is “what” the matter of your product or service solves. This may interact with your audience and build them wish to observe the video all the means through.
Act 2. “How”: You’ve got to explain “how” your product or service solves that downside.
Act 3. “Why”: Your audience is aware of your way to solve their problem. But, other companies’ services are ready to solve it too. You would like to inform your audience “why” they ought to opt for yours rather than the competition. This is the foremost “sales-y” part of the video when you describe your product’s options, benefits, and so on. Sometimes, the “how” and “why” are similar and overlap or they’re a similar factor, but that’s ok. Whether they’re similar or bemused, it is to not being too sales-y all the way through: save the sales-y half for the top. excluding this, try and follow the classic structure as exactly as potential.
2. The longer a video is, the less possible folks are to observe it. 85% of individuals will watch a complete 30 second video, yet 25% will watch a video if it’s up to a couple of minutes. That’s a good range. Now, if a promo video goes on for quite a few of minutes, viewership numbers being to drop even faster!
3. You’ve already learned that a video should be short enough to deliver your business plan. Now, another piece of recommendation is: keep it simple! Don’t try and explain everything about your company during a 2 minute long video. Get straight to the point, and take the time to deem what’s vital to incorporate in your video and what’s not.
4. The most vital factor should be the way you’ll help them solve their issues. Don’t try to sell your audience, but explain that you will help them instead. Then they can trust in you.
5. Don’t build tons of calls-to-actions within the same video! Build only one, and make sure it’s easy and clear. But, if your strategy needs different calls-to-actions, make different versions. Then, you may use them in many campaigns or conduct A/B testing to envision which might be a lot of undefeated.