Tech products are difficult to explain. Advertising what you do or what products you deal with in a technology department can be hard. A video can be a marketing tool to boost conversion rate, clarify services and raise sales.
The best videos in the tech industry are under two minutes. They dictate the service or products offered. They target a certain group of audience, but without feeling like advertisements.
What makes all these explainer videos successful in the tech industry?
The script: tech industry fresh and creative script. They make the customers feel confident about their products and services,
The Music: they use music without distraction.
The video: successful videos have visuals that work well with the script. They don’t make it busy, but it deepens the customer’s understanding of products and services in a new fun way.
The voiceover: direct, clear and attractive. Gives that script life and drive that explainer video forward.
What makes tech industry and explainer videos a perfect match?
Explainer videos help people understand their services in under one or two minutes. They often show character with a problem and the tech company product is the hero. The main character recognizes their company product solved their problem. Tech startups are often busy and get worker tend to overwork. An explainer video makes marketing and sales easier, taking of strains from workers.