Making sure that your videos work with each other is important. It’s also important to make sure your PR, your SEO and your site work together as well. For example, if you do SEO, you can include metadata in your video and this is great if you want them to be effective. If you want it to work with your PR, or your public relations then your best bet would be for you to put them on social media.
So, how do you make sure that they work well together? You can add metadata to your video when it is on the site. From here, you can go and share the video on social media. Then, you can start to see how you can integrate all your options and without any difficulty. You could even add the videos to Youtube, add your metadata there and then go on to embed it onto your site if you want. This is just an example of how videos can benefit SEO and it’s an example of how PR can benefit video as well.
You can take a look online to find more strategies, but this one proves to be effective. It is also one of the easiest ones for you to get started with as well so you won’t have any issues there.