Before a few years ago, marketing departments would be designers and artists. A lot has changed since then. With the boom of social media, we consume content at an alarming rate. This is why many businesses have gotten videos done for their companies.
We used to read articles and look at photos. In today’s world, people prefer more interactivity and quick information. Many companies that are utilizing this are startups. By making a startup video, they’re letting customers know about them or new products.
Even with reviews, businesses prefer that the reviewer make a video about the product. This way, the viewer can watch an in-depth look at the product and can see it in action. You can always read a blog post and look at pictures, but it would not give you the same effect.