Lots of startups begin their video marketing with the help of an animated video, whiteboard video or slideshow video. While this can be an cheap way to represent your company, live videos are a much better way to represent and show off your brand or product.
Live-action videos feel more personal and, as a result, you can start to attach some of your brand personality to your startup video content. Rather than presenting a generic, animated video, your viewers can get to know what you are really like.
A live video can be more honest for viewers because you can show your products in-person and actually represent what your product or service can provide. An honest representation of a product is always better for a startup because it shows how you separate yourself from the competition.
The problem with an animated video is that it simply is not as engaging or sharable as a video that presents your company, your products and your employees. You can get creative with your video marketing effort and showcase your day-to-day operations, the production line for your products from start to finish and more.