YouTube is the hottest medium for online marketing. If your business has an online component you could and should be promoting it via YouTube!
YouTube was started in early 2006 by 3 former PayPal employees and sold in October 2006 to Google for $1.65 billion.
How can YouTube help for online marketing?
Today, YouTube ranks in the top 5 websites with others like as Google and Facebook. YouTube gets about 1.5 billion visitors per month and is replacing traditional TV for many users. YouTube viewers average 300 minutes per day. Where would you rather get out your marketing message?
Traditional YouTube videos can do the following for business:
Inform and Sell:
Educate and Sell:
Otherwise known as a “how to” video pointing to the service you are providing. Great for selling your service.
How can you use the YouTube for Tech Commercial?
· Brand Awareness (You and/or your company are the brand)
· Company Introductions
· So prospects can “Know, Like, and Trust You”
· Adding Value
· Product Listing
· Sales Listings
· Client Testimonials/Success Stories
· List Building
· Lead Generation
· Expert Presentations
· Business Video Blogs – aka: V-Logs
· Executive Speeches
· Seminar Series
How Does YouTube fit in Your Omit Marketing Plan?
· Email Campaigns
· Traditional Mailings/Postcards
Tips for YouTube Video Content:
· Be Entertaining
· Be Informative
· Be Authentic
· Keep It Short
· Stay Focused
· Rehearse/Make an Outline
· Communicate a Clear Message
· Keep It Fresh
The bottom line? Video as a strategy for marketing your company is a winner, maybe even the number one way.